Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Airlines Use Dynamic Pricing to Fill Every Seat
In this episode of The CMO Podcast, Lucas and Luna explore how airlines have mastered dynamic pricing—and why CMOs across every industry are now borrowing their playbook. They break down the revenue management behind fare classes, look at how budget carriers like Ryanair use add-on fees to push base fares down, and explain why the same algorithm that prices your seat also decides when to show you a discount. Lucas shares a concrete example from the airline industry's post-pandemic recovery in 2023 and 2024, when carriers used real-time demand data to price flights within hours of a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.