Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Influencer Audits to Rethink Spend
In this episode, Lucas and Luna explore a fresh angle on influencer marketing: the influencer audit. Instead of just tracking vanity metrics like follower counts and likes, forward-thinking CMOs are running deep, forensic-style audits of their creator partnerships to uncover waste, fraud, and hidden opportunities. Lucas breaks down a real example from a D2C skincare brand that slashed 40% of its creator roster without losing a single point of conversion, and explains how a simple engagement-to-follower ratio exposed fake audiences. Luna brings a cautionary tale from a regional bank that saved…
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