Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Killing The Brand Awareness Campaign
It is October nineteenth twenty twenty six and the marketing industry is still wrestling with the ghost of brand awareness. For decades, chief marketing officers have defended multi-million dollar campaigns designed to increase familiarity rather than drive immediate action. But as budget scrutiny tightens and first-party data matures, that approach is collapsing. In this episode, we look at why top CMOs are actively killing brand awareness campaigns in favor of performance-led creative. We examine the specific mechanics of shifting spend from broad reach to targeted demand generation, the…
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