Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Monetizing Internal Knowledge
In this episode of The CMO Podcast, Lucas and Luna explore a quiet shift in marketing leadership: turning internal expertise into external revenue. We examine how Chief Marketing Officers are moving beyond brand awareness campaigns to license proprietary research, industry benchmarks, and data insights directly to other businesses. Drawing on the broader October 2026 economic landscape, we discuss the mechanics of productizing knowledge, the legal nuances of data privacy, and why this model is becoming a critical hedge against shrinking traditional ad budgets. You will learn how specific…
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