Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Killing The Creative Brief
Lucas and Luna dissect the collapse of the traditional marketing brief. With budgets tight in late October 2026, top CMOs are replacing static documents with living data models that update in real time. They explore how this shift kills agency bloat and forces creatives to work with live customer signals instead of hypothetical personas.
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The skinny
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