Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Audit Marketing Spend for Efficiency
Marketing budgets are bloated with invisible waste. In this episode, we explore how modern Chief Marketing Officers are conducting forensic audits of their media spend to find hidden inefficiencies. We look at the specific case of a major consumer goods company that reclaimed ten percent of its budget by eliminating low-performing programmatic channels and shifting funds to direct-response partnerships. The conversation covers the tension between brand awareness metrics and hard ROI, the role of data clean rooms in attribution, and why cutting 'safe' but underperforming ad buys is…
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