How CMOs Are Killing The Sales And Marketing Alignment

The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy · Nov 5, 2026 · 10m · transcript

For decades, the handshake between sales and marketing was sacred. Now, it is fractured. In this episode, we examine why the traditional lead handoff model has collapsed under the weight of digital noise and short-term pressure. Lucas and Luna break down the specific structural failures that leave both teams blaming each other for missed quotas. We look at how modern CMOs are moving away from vanity metrics like click-through rates toward shared accountability models that tie compensation to actual pipeline velocity. This isn't about working harder; it's about redefining what a…