Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Build Resilient Marketing Teams
Most marketing organizations fracture under pressure because they optimize for speed, not stability. In this episode, Lucas and Luna explore the counterintuitive strategy of building 'resilience' into the marketing department itself. We look at why leading brands are shifting from agile sprints to durable operating models that prioritize psychological safety and cross-functional redundancy. The discussion centers on specific structural changes CMOs are making to protect creative output during economic downturns, including the controversial move to freeze headcount while increasing…
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