How CMOs Are Auditing Marketing Waste

The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy · Oct 13, 2026 · 10m · transcript

In this episode of The CMO Podcast, Lucas and Luna dissect the silent crisis of marketing waste. With Q3 closing in October 2026, many Chief Marketing Officers are finding that nearly thirty percent of their budgets vanish into inefficiency rather than revenue. We examine a specific case study of a mid-sized consumer goods company that cut its ad spend by twenty percent while growing leads by ten percent, simply by auditing vendor contracts and killing zombie campaigns. Learn how to identify where your money is leaking and why zero-based budgeting is becoming the new standard for disciplined…