Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Banning The Sales Discount
Most CMOs are silently killing their own discount programs. With gross margins under pressure across consumer sectors, leaders like Unilever and Procter & Gamble have shifted from blanket markdowns to value-added bundling. We explore the operational friction of price erosion and how marketing teams are redesigning promotional mechanics to protect brand equity while still moving inventory. This is a deep dive into the new rules of engagement.
#MarketingStrategy #CMOInsights #PriceErosion #BrandEquity #Unilever #ProcterGamble #ConsumerGoods #RetailMedia #MarginProtection #ValueAddedBundling…
The skinny
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