Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Turn Marketing Into Revenue Operations
Marketing leadership is shifting from creative stewardship to operational rigor. In this episode, Lucas and Luna explore how top Chief Marketing Officers are dismantling the wall between marketing and revenue operations. We look at specific examples of teams that merged their tech stacks, aligned incentive structures with sales cycles, and adopted shared KPIs like pipeline velocity. The conversation drills into the friction points of this transition: data silos, internal turf wars, and the challenge of measuring contribution margin rather than just lead volume. If you are watching marketing…
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