Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Killing The Brand Awareness Campaign
It is October eighteen twenty-six and the era of blind brand awareness spending is officially dead. Lucas and Luna break down why top CMOs are slashing their broad-reach TV and programmatic display budgets to zero, replacing them with hyper-targeted performance creative that ties every dollar to a specific conversion event. We look at how one major retail client cut three million dollars from their top-of-funnel waste while actually increasing qualified leads by twenty percent in just two quarters. This episode explores the new math of marketing leadership where vague impressions no longer…
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