Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Killing The Customer Data Platform
The customer data platform market has collapsed from a billion-dollar hope to a fragmented graveyard of unused licenses. Lucas and Luna dissect why the promise of unified customer profiles failed, how marketing tech stacks ballooned into unmanageable sprawl, and what modern CMOs are actually doing with their remaining budget in Q4 2026. A case study in the death of the martech unicorn.
#CustomerDataPlatform #MarTechStack #CMOStrategy #MarketingBudgets #DataPrivacy #FirstPartyData #MarketingTechnology #DigitalTransformation #B2BMarketing #B2CMarketing #MarketingLeadership #FexingoBusiness…
The skinny
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