Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Dynamic Pricing Without Losing Trust
CMOs face a tightrope between maximizing margin and preserving brand trust as they adopt algorithmic dynamic pricing. This episode explores the specific mechanics of price elasticity, using real-world examples from ride-sharing and airline industries to show how customers react when prices fluctuate. Lucas and Luna dissect the psychological contract between buyer and seller, examining why transparency matters more than ever in September 2026. We look at data showing that while consumers accept variable costs for commodities, they demand fairness for branded goods. The discussion covers how to…
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