How CMOs Are Using AI for Real-Time Ad Fraud Detection

The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy · Jul 7, 2026 · 10m · transcript

In this episode, Lucas and Luna explore how chief marketing officers are deploying artificial intelligence to combat ad fraud in real time. They break down the mechanics of invalid traffic and sophisticated bot networks, citing estimates that ad fraud will cost advertisers over a hundred billion dollars globally this year. The conversation focuses on a specific case: a major retail media network that reduced fraudulent impressions by 35 percent after implementing a machine learning model that analyzes traffic patterns in milliseconds. Lucas explains the shift from post-campaign audits to…