Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Branded Podcasts as B2B Lead Engines
Episode 85 of The CMO Podcast with Fexingo dives into how B2B marketers are turning their branded podcasts into lead-generation machines. Lucas and Luna break down the numbers: 78% of B2B decision-makers now prefer to engage with brands through audio content, and companies like Drift and Salesforce have reported over $100 million in pipeline directly attributed to their shows. The hosts discuss why the old white-paper funnel is dying, how to design an interview format that qualifies prospects, and the specific metrics CMOs should track — like listen-through rates and conversion by episode…
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