Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Branded Podcasts as B2B Lead Engines
Episode 86 of The CMO Podcast explores how CMOs are transforming branded podcasts from brand awareness tools into direct B2B lead generation engines. Lucas and Luna dissect the strategy behind Workday's podcast 'The New World of Work', which drove over 800 qualified leads in its first season. They discuss measurement frameworks like promo code attribution, dedicated landing pages, and CRM integration. The episode also covers how to structure podcast content for executive buyers, the role of host-read ads, and why CMOs should treat each episode as a marketing asset. Practical…
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