Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using AI for Predictive Customer Lifetime Value
Episode 97 of The CMO Podcast explores how senior marketers are deploying machine learning models to estimate customer lifetime value before a customer makes their first repeat purchase. Lucas and Luna break down the shift from RFM-based segmentation to neural-network predictions, using the case of a mid-market DTC brand that cut acquisition costs by 22 percent within six months by scoring prospect lists against predicted LTV. They discuss the data requirements — minimum 5,000 historical customer journeys, preferably 12 months of transaction data — and the organizational friction: finance…
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