Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Marketing Through Sensory Branding
Lucas and Luna explore sensory branding—how companies use sound, scent, and texture to create deeper emotional connections. They dissect Mastercard's sonic brand identity, Singapore Airlines' signature scent Stefan Floridian Waters, and the rise of haptic marketing in retail. Specific numbers: Singapore Airlines spent $500 million over 20 years on its scent strategy. Mastercard's sonic mnemonic plays across 200+ countries. The hosts discuss sensory neuroscience data showing that scent-triggered memories are 65% more vivid than visual ones. Practical takeaway: three questions…
The skinny
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