How CMOs Use Customer Councils to Shape Product Roadmaps

The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy · Jul 18, 2026 · 10m · transcript

In this episode, Lucas and Luna explore how forward-thinking CMOs are bypassing traditional focus groups and instead building formal customer councils that directly influence product development and marketing strategy. They zero in on the case of a mid-market SaaS company, ClearVoice, which launched a twelve-member customer advisory board in early 2025. Within three quarters, the council contributed to a 22 percent increase in net dollar retention and directly shaped the company's most successful feature launch — a compliance dashboard that reduced churn by 14 percent. Lucas breaks down…