Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use AI to Predict Campaign Performance Before Launch
Episode 88 of The CMO Podcast with Fexingo dives into a quiet revolution in marketing: predictive AI models that let CMOs forecast campaign outcomes before spending a dollar. Lucas and Luna unpack how a mid-size DTC brand used a pre-launch model to cut wasted ad spend by 34% in Q1 2026, and why agencies are scrambling to build prediction engines. They discuss the difference between traditional A/B testing and multivariate prediction, the role of synthetic audiences, and the tension between creative instinct and algorithm. With examples from retail and SaaS, this episode gives listeners a…
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