Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Retail Media Networks to Monetize Shelf Space
Episode 118 of The CMO Podcast explores retail media networks — the fastest-growing advertising channel since social media. Lucas and Luna break down how brands like Amazon, Walmart, and Instacart have turned their digital storefronts into ad platforms worth tens of billions. They discuss the strategic shift from paying for placement to owning the ad server, the tension between first-party data and brand safety, and what this means for CMOs allocating 2027 budgets. Concrete case: Walmart Connect's $3.4 billion revenue run rate and how a midsize CPG brand reallocated 15% of its TV budget…
The skinny
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