Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use WhatsApp Marketing Automation
In this episode of The CMO Podcast, Lucas and Luna dive into a quiet revolution in marketing automation: WhatsApp. While many brands focus on email and SMS, WhatsApp's 98% open rate and rich-media capabilities make it a powerful channel for personalized customer engagement. Lucas breaks down how companies like H&M and KLM use WhatsApp for order updates, boarding passes, and customer service, while Luna questions whether the intimacy of the platform risks consumer backlash. They explore the trade-offs: high engagement vs. privacy expectations, automation vs. human touch. The episode…
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