Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Podcasts for B2B Lead Generation
Episode 109 of The CMO Podcast dives into an often-overlooked lead gen channel: branded podcasts. Lucas and Luna break down how B2B CMOs at companies like Salesforce and HubSpot are using narrative-driven audio series to attract buyers in the awareness stage. They unpack the data: a typical B2B branded podcast sees 3-5% of listeners convert to qualified leads, compared to 0.5-1% for display ads. The hosts discuss the 'inbound intimacy' advantage—how podcast listeners spend 20+ minutes per episode with a brand, building trust that cold outreach can't match. They also cover…
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