Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use In-House Creative Studios to Cut Costs
This episode unpacks why a growing number of CMOs are bringing creative production in-house, using real numbers from a Fortune 500 CPG company that slashed agency spend by 40 percent while doubling output. Lucas and Luna discuss the hidden costs of agency relationships, the tech stack that makes in-house studios viable, and how talent models are shifting—plus a surprising downside: the risk of creative sameness. If you're a marketing leader weighing build vs. buy, this is your playbook.
#InHouseStudio #CMO #MarketingLeadership #CreativeProduction #AgencyModel #Fortune500 #CPG…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.