Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Branded Merchandise as Performance Channels
In Episode 84 of The CMO Podcast, Lucas and Luna explore how top CMOs are transforming branded merchandise from a line in the corporate gifting budget into a performance marketing channel. They drill into the case of a mid-size software company that used branded hoodies and notebooks as a customer acquisition tool, tracking attribution through unique landing page URLs and promo codes. Lucas breaks down the numbers: a 340% return on ad spend over six months, with a 12% repeat purchase rate from recipients. Luna challenges the scalability of physical goods in a digital-first world, and Lucas…
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