Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Sentiment Analysis on Earnings Calls
Lucas and Luna explore how top marketing leaders are mining earnings call transcripts for real-time consumer sentiment data. They break down the specific example of PepsiCo's CMO using natural language processing to track brand perception shifts from analyst Q&A sessions, and how that data informed their 2025 Super Bowl ad strategy. The hosts discuss the tools involved, the surprising accuracy of sentiment scores versus traditional surveys, and why this technique is becoming a must-have for CMOs looking to justify budget in an era of efficiency. A concrete look at how the…
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