Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Influencer Equity for Long-Term Brand Value
On The CMO Podcast, Lucas and Luna explore a growing trend in influencer marketing: giving influencers equity stakes instead of flat fees. They examine the landmark 2020 deal between Kim Kardashian and Skims as a turning point, and discuss how brands like Gymshark and Red Bull have used equity to align incentives, reduce upfront costs, and build long-term partnerships. The hosts break down the risks — dilution, founder conflict, valuation disputes — and offer practical questions for CMOs considering equity-based deals. A concrete look at how marketing leaders are rethinking influencer…
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