Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Marketing Through Interactive Voice Bots
Lucas and Luna dive into how CMOs are using AI-powered voice bots — not just for customer service, but as brand-building, data-collection, and direct-response channels. They break down the case of H&M's in-store voice assistant that increased basket size by 12 percent, and discuss the trade-offs between personality-driven bots and purely transactional ones. They also unpack the privacy calculus: consumers are willing to share voice data if they get tangible value in return. Plus, a brief reflection on how voice interaction rewrites the traditional marketing funnel from awareness to…
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