Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Inside the CMO Playbook for Creating a Revenue-Driven Content Engine
Lucas and Luna unpack how top CMOs are building content engines that directly drive revenue — not just awareness. The episode centers on the shift from brand journalism to 'commerce content,' using examples from outdoor gear brand REI and beauty retailer Sephora. Lucas explains the key numbers: REI's co-op content drives an average order value 40 percent higher than their other channels, while Sephora's 'Beauty Insider Community' generates over $100 million annually in attributed sales. They discuss how these brands structure their editorial teams, measure…
The skinny
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