Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using AI for Real-Time Pricing Strategies
Episode 99 of The CMO Podcast dives into how chief marketing officers are leveraging AI to optimize pricing in real time. Lucas and Luna explore the shift from static annual pricing to dynamic models that react to demand, competitor moves, and inventory levels. They break down a concrete example: an airline that uses machine learning to adjust seat prices by the minute, and a retailer that saw a 12% revenue lift after implementing AI-driven markdowns. The hosts debate the ethical line between smart pricing and price gouging, and discuss how CMOs are working with data science teams to build…
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