Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Branded Newsletters to Drive Revenue
Episode 87 of The CMO Podcast explores a fast-growing B2B marketing channel: branded newsletters. Lucas and Luna dig into the strategy behind Morning Brew's $75 million exit and how the newsletter model has evolved into a legitimate revenue driver for brands like HubSpot and The Hustle. They discuss the economics of newsletter sponsorships, the importance of voice and consistency, and why CMOs are betting on inbox real estate in 2026. Specific metrics include open rates averaging 25-40% for top-tier B2B newsletters versus industry email averages of 17%. The hosts also share tactical…
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