Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Marketing Through Audio Holograms and Spatial Sound
Episode 70 unpacks a surprising frontier: marketing via spatial audio holograms. Lucas and Luna explore how brands like Coca-Cola and Spotify are experimenting with 3D soundscapes in public spaces and personal devices—no visual required. They cite Coca-Cola's 2025 holiday hologram campaign that boosted recall by 34 percent, and a new study from MIT Media Lab showing spatial audio lifts emotional engagement by 41 percent compared to stereo. The hosts debate whether this is a genuine innovation or a tech gimmick, and what it means for CMOs allocating budgets across sensory channels…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.