Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Contextual Targeting After the Cookie
Episode 93 of The CMO Podcast with Fexingo dives into the resurgence of contextual advertising as third-party cookies fade. Lucas and Luna explore how brands like P&G and The New York Times are using AI-powered semantic analysis to place ads alongside emotionally relevant content — without tracking individuals. They break down a specific case: how a major CPG company ran a campaign against 'resilience' keywords in news articles and saw a 40 percent lift in brand recall. The hosts debate whether contextual targeting can truly replace the precision of cookie-based retargeting, and…
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