Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Branded AI Assistants for Customer Service
In this episode of The CMO Podcast with Fexingo, Lucas and Luna dive into the growing trend of CMOs deploying branded AI assistants for customer service. They explore a specific case: how Domino's Pizza Enterprises launched a generative AI ordering assistant called 'Dom' across Australia and New Zealand, handling over 200,000 orders per month with a 95% customer satisfaction score. The hosts discuss why this move is a marketing play, not just an operational one—building brand affinity through utility, reducing friction, and gathering zero-party data. They also unpack the risks…
The skinny
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