Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
CMOs Are Marketing Through Decentralized Mobile Commerce
In this episode of The CMO Podcast, Lucas and Luna explore the rise of decentralized mobile commerce — where brands bypass traditional app stores and e-commerce platforms by building direct-to-consumer commerce into messaging apps, social platforms, and branded wallets. They examine how companies like Starbucks and Nike are turning their apps into autonomous retail channels, with Starbucks processing over 30% of its US orders through its own mobile app. The hosts discuss the CMO's role in orchestrating these self-contained commerce ecosystems, the tension between control and customer…
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