Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Retargeting Abandoned Audio Listeners
When a podcast listener pauses mid-episode and never returns, that's an abandoned cart in audio form. Lucas and Luna examine how marketing leaders like the CMO of a major audiobook platform are applying retargeting tactics borrowed from e-commerce to bring lapsed podcast listeners back into the funnel. They walk through a specific case: how a B2B SaaS company used dynamically inserted audio ads keyed to dropout points in their branded show and recovered 14 percent of lost listeners within a week. The episode unpacks the technical stack—from pixel-like audio markers to Spotify's…
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