How CMOs Are Using Digital Twins for Campaign Simulation

The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy · Jul 13, 2026 · 10m · transcript

CMOs are building digital twins of their target audiences — synthetic data replicas that simulate how real people respond to ads, emails, and landing pages before a single dollar is spent. Lucas and Luna unpack how PepsiCo and Unilever are using this technique to cut campaign waste, reduce A/B testing time, and predict ROI with surprising accuracy. They discuss the ethical guardrails around synthetic data, the cost savings (up to 30% on testing budgets per one CMO's report), and whether digital twins could eventually replace focus groups entirely. A concrete look at a quiet revolution in…