Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Dark Patterns to Influence Consumer Choice
Lucas and Luna explore the ethical tightrope of dark patterns in marketing. Using Booking.com's pre-2019 scarcity tactics as a case study, they break down how urgency cues like 'Only 1 room left!' boost conversion but erode trust. Lucas shares data from a 2023 FTC workshop showing 76% of consumers have encountered deceptive design, while Luna discusses how companies like LinkedIn faced lawsuits over dark pattern email invites. They debate whether these tactics still work in 2026 as regulators crack down and consumer awareness grows. The episode closes with a look at…
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