Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Phygital Retail to Close the Online-Offline Gap
Episode 110 of The CMO Podcast with Fexingo zooms in on phygital retail — the blending of physical and digital experiences. Lucas and Luna unpack why brands like Nike and Sephora are redesigning their stores around digital-first behavior, not just selling products. They break down the specific metrics CMOs use to tie phygital investments to revenue: store-level foot traffic driven by app engagement, in-store QR code scan rates, and cross-channel basket lift. Using the example of a 2025 Starbucks store refresh that turned pickup-only locations into product sampling hubs, the hosts drill into…
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