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How CMOs Are Marketing Through Branded Podcasts
In this episode of The CMO Podcast, Lucas and Luna explore how CMOs are turning branded podcasts into a core marketing channel, not just a vanity project. They break down the strategy behind 'The Green Room' by Patagonia — a podcast that drives 12% higher customer retention among listeners. The hosts discuss the shift from brand awareness to brand loyalty through audio, the metrics that matter (listen-through rate, share of voice, attribution via promo codes), and why CMOs are building in-house podcast studios. Lucas argues that branded podcasts outperform video ads in trust…
The skinny
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