Shows / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Lucas and Luna sit down with Chief Marketing Officers from Fortune 500 companies and high-growth startups to dissect how marketing dollars are actually allocated in 2024. Expect granular breakdowns of CAC-to-LTV ratios, brand vs. performance spend, and the real math behind a CMO's pitch to the board. Each episode takes one executive's actual budget sheet — anonymized but real — and walks through where they're doubling down, where they're cutting, and why. Lucas pushes for the numbers behind the…
Episodes
The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive StrategyWhy CMOs Are Betting on In-Flight Brand Experiences
Lucas and Luna explore why Delta Air Lines, United, and other carriers are racing to turn the airplane cabin into a premium brand channel. With captive…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Embedding Marketing in Product Design
Lucas and Luna explore a growing trend among chief marketing officers: embedding marketing teams directly into product design sprints. They examine how brands…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Measuring Brand Equity Like a Financial Asset
Episode 62 of The CMO Podcast. Lucas and Luna explore a quiet shift in marketing leadership: CMOs are adopting financial-style valuation models for brand…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on Creator-Led Paid Communities
Episode 61 of The CMO Podcast with Fexingo. Lucas and Luna explore why top CMOs are allocating budget to creator-led paid communities—subscription spaces run…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
CMOs Are Breaking Their Own Brand Campaigns Into Micro-Experiments
Episode 60 of The CMO Podcast: Lucas and Luna explore a quiet revolution in marketing strategy — CMOs who are deliberately breaking their flagship brand…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
What CMOs Are Learning from Brand-Led Culture Change
Episode 59 of The CMO Podcast dives into a surprising new priority for marketing leaders: driving internal culture change. Lucas and Luna unpack a recent…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Branded Podcasts as a Retention Channel
Episode 58 of The CMO Podcast with Fexingo explores why marketing leaders are launching branded podcasts not for reach, but for retention. Lucas and Luna…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on Zero-Party Data Pods
Episode 57 of The CMO Podcast: Lucas and Luna explore why leading consumer brands are moving beyond third-party cookies and even first-party loyalty data to…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Powering Retail Media Networks
Episode 56 of The CMO Podcast with Fexingo. Lucas and Luna dive into the explosive growth of retail media networks — the digital ad platforms owned by…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
CMOs Are Shifting Budgets Into Brand Partnerships
This episode of The CMO Podcast explores why marketing leaders are increasingly turning to brand partnerships as a core strategy in mid-2026. Lucas and Luna…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Using Generative AI for Ad Creative
In this episode of The CMO Podcast, Lucas and Luna explore how chief marketing officers are deploying generative AI tools to produce ad creative at scale…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
CMOs Are Replacing Traditional Agencies with In-House Studios
Episode 53 of The CMO Podcast explores the growing trend of brands building in-house creative and production studios, moving away from traditional agency…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Redistricting Media Budgets by Zip Code
Episode 52 of The CMO Podcast digs into a surprising trend reshaping marketing budgets in 2026: hyperlocal zip-code targeting. Lucas breaks down how CMOs at…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on Chief Brand Officers
Lucas and Luna explore a growing organizational trend: companies like Lululemon and Equinox are appointing Chief Brand Officers to bridge marketing, product…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Rewriting Agency Contracts for AI Tools
Episode 50 of The CMO Podcast with Fexingo. Lucas and Luna dig into a quiet revolution in marketing procurement: how CMOs are rewriting agency contracts to…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Building In-House Media Buying Desks
In episode 49 of The CMO Podcast, Lucas and Luna examine the growing trend of CMOs pulling programmatic media buying in-house. They break down the cost…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using First-Party Data from Loyalty Programs
Episode 48 of The CMO Podcast with Fexingo. Lucas and Luna dive into the strategic shift toward first-party data from loyalty programs as third-party cookies…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on Commerce Media Networks
Episode 47 of The CMO Podcast dives into the fastest-growing channel in digital advertising: commerce media networks. Lucas breaks down how retailers like…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
CMOs Are Betting on Micro-Influencers Over Celebrities
Episode 46 of The CMO Podcast examines why chief marketing officers are shifting budgets away from celebrity endorsements and toward micro-influencers with…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
The CMO Playbook for Marketing-Led Product Development
Lucas and Luna explore a growing trend in B2B and DTC marketing: CMOs inserting themselves into the product roadmapping process. They break down how marketing…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Capping Agency Scope Creep
Episode 44 of The CMO Podcast with Fexingo. Lucas and Luna dig into a specific pain point that marketing leaders are grappling with in mid-2026: agency scope…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Turning to Podcast Advertising in 2026
In this episode of The CMO Podcast, Lucas and Luna explore why chief marketing officers are increasingly allocating budget to podcast advertising in 2026. They…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Adopting Marketing-Controlled Profit and Loss
Lucas and Luna examine the rise of the marketing-controlled profit and loss statement, or marketing P&L, as CMOs take direct ownership of revenue targets. They…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Building In-House Influencer Programs
Episode 41 of The CMO Podcast. Lucas and Luna examine why CMOs are shifting from paying influencer middlemen to building their own in-house influencer…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Using AI Agents to Run A-B Tests
Episode 40 of The CMO Podcast explores the rise of AI-powered experimentation in marketing. Lucas and Luna discuss how companies like Booking.com and Netflix…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on Dark Social
In Episode 39 of The CMO Podcast, Lucas and Luna unpack the growing trend of dark social — the untraceable sharing of links via messaging apps, email, and…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on Live Audio Experiences
In this episode, Lucas and Luna explore a surprising trend in marketing: the resurgence of live audio. They discuss how brands like The Washington Post and…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on Customer Communities
Lucas and Luna explore why chief marketing officers are shifting budget from performance ads to building owned customer communities. They dissect the Sephora…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Pulling Budgets from Brand Awareness
This episode dives into why leading CMOs are shifting budget from broad brand awareness campaigns into performance-driven, measurable channels. Lucas and Luna…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Competing for Attention in the Age of Digital Detox
Episode 35 of The CMO Podcast with Fexingo explores a surprising trend: a growing segment of consumers are actively reducing screen time, and CMOs are…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Outsourcing to Specialist Micro-Agencies
Episode 34 of The CMO Podcast with Fexingo. Lucas and Luna examine the growing trend of CMOs replacing large holding-agency retainers with a network of…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Measuring Brand Love Instead of Awareness
In this episode, Lucas and Luna explore why a growing number of chief marketing officers are abandoning traditional brand awareness metrics—like aided recall…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Killing Their Own Performance Ads
Episode 32 of The CMO Podcast digs into a counterintuitive trend: senior marketers deliberately pausing their highest-performing paid search and social…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on In-House Creative Studios
Lucas and Luna examine the growing trend of CMOs moving creative work in-house, using the example of Chipotle's 20-person creative team that handles…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Rebuilding Brick-and-Mortar for the Digital Native
Episode 30 of The CMO Podcast explores why major direct-to-consumer brands that started online are now opening physical stores — but not the stores you…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Rethinking the C-Suite Org Chart
Episode 29 of The CMO Podcast with Fexingo: Lucas and Luna dig into a quiet but powerful shift in marketing leadership structure: more CMOs are hiring a Head…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on Zero-Click Content
In this episode, Lucas and Luna explore the rise of zero-click content — posts designed to deliver value without driving traffic to a website. Lucas cites a…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Abandoning Third-Party Attribution
In this episode, Lucas and Luna explore why major CMOs are moving away from traditional third-party attribution models. They examine the shift toward in-house…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Ditching the Funnel for One-to-One Journeys
Episode 26 of The CMO Podcast explores the collapse of the traditional marketing funnel and the rise of individualized customer journeys. Lucas and Luna…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Ditching Brand Trackers for Predictive Metrics
Episode 25 of The CMO Podcast with Fexingo. Lucas and Luna challenge the decades-old practice of brand tracking surveys. They examine why Procter &…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on Retail Media Networks in 2026
By June 2026, retail media networks have become the fastest-growing ad channel, with Walmart Connect, Amazon Ads, and Instacart's Carrot Ads pulling in…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Abandoning Vanity Metrics for Revenue Attribution
Lucas and Luna dissect why some of the biggest CMOs are now tying every marketing dollar to revenue outcomes, not impressions or clicks. They focus on how…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Hiring Chief Storytelling Officers
Lucas and Luna explore the rise of the Chief Storytelling Officer (CStO) role in marketing departments. They look at why companies like Patagonia and Apple…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Dumping Flashy Super Bowl Ads for Niche Sponsorships
Lucas and Luna break down the quiet revolution in marketing strategy: CMOs are walking away from mass-market spectacles like the Super Bowl in favor of…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Abandoning the AARRR Funnel
Lucas and Luna break down why the classic AARRR pirate metric framework is quietly being shelved by top marketing teams in 2026. They trace the shift through a…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
The Conversion Rate Lie That Wasteful CMOs Believe
Episode 19 of The CMO Podcast dives into the dirty secret of marketing attribution: conversion rate optimization has become a religion, but most CMOs are…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why Brand Safety Tools Block Your Own Ads
Lucas and Luna dig into a paradox that is quietly burning marketing budgets in 2026: the same brand safety filters that block ads from running next to toxic…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why Subscription Fatigue Is Eating CMOs Budgets
Subscription fatigue is real and it's hitting CMOs hard. Lucas and Luna dig into new data showing that the average US consumer now manages 14 active…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on AI-Powered Personalization at Scale
Lucas and Luna explore why major CMOs are reallocating budgets from broad brand campaigns to AI-driven personalization engines. The episode centers on how…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Pulling Budget From Brand Marketing
In episode 15 of The CMO Podcast, Lucas and Luna unpack a surprising trend reshaping marketing budgets in 2026: major brands quietly shifting dollars away from…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
The Brand Safety Paradox Inside Programmatic Advertising
Episode 14 of The CMO Podcast digs into the brand safety paradox that's quietly undermining programmatic ad spend. Lucas and Luna examine how major…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why Restaurant Chains Are Killing Their Own Mobile Apps
Episode 13 of The CMO Podcast digs into a surprising reversal in restaurant marketing: after years of pushing customers toward branded mobile apps for loyalty…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why Agencies Are Ditching the Hourly Billing Model
Episode 12 of The CMO Podcast with Fexingo. Lucas and Luna examine the quiet rebellion against hourly billing in marketing agencies. The topic: a 2025-2026…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why Netflix Abandoned the Ad-Free Premium Tier
Episode 11 of The CMO Podcast examines Netflix's surprising decision in Q1 2026 to phase out its ad-free Premium tier in key markets. Lucas and Luna…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Lululemon Broke Its Own Marketing Model
Lululemon built its billion-dollar brand on community-driven marketing—no paid media, just ambassadors and local events. Then in 2024, the company quietly…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why Performance Marketing Is Peaking at the Wrong Time
Lucas and Luna unpack a paradox haunting CMOs in spring 2026: performance marketing channels are generating more conversions than ever, yet overall customer…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why B2B CMOs Are Betting on Niche Podcasts in 2026
In this episode of The CMO Podcast, Lucas and Luna examine a counterintuitive trend reshaping B2B marketing budgets: the shift from trade-show spectacle and…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
The Hidden Cost of Brand Loyalty Programs
Loyalty programs cost companies billions — but what if most of that spend is wasted? This episode drills into a surprising study of 14 major U.S. retailers…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why Every CMO Needs a 75 Percent Retention Rule
Episode 6 of The CMO Podcast with Fexingo. Lucas and Luna unpack the 'Retention 75' benchmark — the idea that every marketing dollar should first be…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Geico Spent a Billion Dollars and Lost Share
Episode 5 of The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy. Lucas and Luna dissect Geico's marketing spending…