Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on Zero-Click Content
In this episode, Lucas and Luna explore the rise of zero-click content — posts designed to deliver value without driving traffic to a website. Lucas cites a 2026 LinkedIn study showing that zero-click posts now outperform link-in-bio posts by 340% in engagement. They examine how brands like Duolingo and Fenty Skin have adapted to this trend, and discuss the tension between social reach and owned traffic. The hosts also examine a case study from a DTC brand that replaced half its blog output with zero-click LinkedIn carousels and saw a 22% lift in direct-to-site search volume. Luna challenges…
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