Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
The Brand Safety Paradox Inside Programmatic Advertising
Episode 14 of The CMO Podcast digs into the brand safety paradox that's quietly undermining programmatic ad spend. Lucas and Luna examine how major advertisers like Procter & Gamble and Unilever discovered their digital ads were appearing next to toxic content despite spending millions on brand safety tech. They unpack the real culprit: the whitelist-approach failure and the $8 billion 'ad verification' industry that may actually be making things worse. Using the 2017 YouTube extremist-content exodus and the 2020 Facebook ad boycott as anchor moments, the hosts explain why…
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