Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on Retail Media Networks in 2026
By June 2026, retail media networks have become the fastest-growing ad channel, with Walmart Connect, Amazon Ads, and Instacart's Carrot Ads pulling in over $60 billion collectively. Lucas and Luna break down why CMOs are reallocating up to 25% of their digital budgets into retail media, the data advantage that makes it work — first-party purchase signals, closed-loop attribution — and the hidden risk: a handful of retailers now control the funnel from search to shelf. They debate whether this is a smart efficiency play or a dangerous concentration of ad power, using specific case…
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