Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why Restaurant Chains Are Killing Their Own Mobile Apps
Episode 13 of The CMO Podcast digs into a surprising reversal in restaurant marketing: after years of pushing customers toward branded mobile apps for loyalty and ordering, major chains like McDonald's, Starbucks, and Domino's are quietly scaling back app exclusivity and re-embracing third-party delivery platforms. Hosts Lucas and Luna unpack the data behind this shift — including a 30 percent drop in app engagement among quick-service users in 2025 — and explore the strategic tension between owning the customer relationship and maximizing reach. They discuss the hidden costs of…
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