Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why Subscription Fatigue Is Eating CMOs Budgets
Subscription fatigue is real and it's hitting CMOs hard. Lucas and Luna dig into new data showing that the average US consumer now manages 14 active subscriptions, with 40% reporting they've cancelled a service in the past three months due to cost or clutter. The hosts explore how this trend is forcing marketers to rethink retention strategies, from tiered loyalty models to 'subscription detox' campaigns. They zero in on a surprising case: a mid-size meal-kit company that slashed churn by 22% after simplifying its pricing from nine tiers to three. Along the way, they…
The skinny
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