Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Killing Their Own Performance Ads
Episode 32 of The CMO Podcast digs into a counterintuitive trend: senior marketers deliberately pausing their highest-performing paid search and social campaigns. Lucas and Luna examine the hidden cost of last-click attribution, using a real mid-market DTC brand that cut its Google Ads spend by 40 percent and saw overall revenue actually rise. They explore how brand search cannibalization, ad stacking, and the zero-click economy are forcing CMOs to rethink performance marketing's sacred cows. Plus, a look at how one CPG company replaced ROAS with incrementality testing and what that…
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