Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why Performance Marketing Is Peaking at the Wrong Time
Lucas and Luna unpack a paradox haunting CMOs in spring 2026: performance marketing channels are generating more conversions than ever, yet overall customer lifetime value is shrinking. They zero in on a specific case — a mid-market DTC brand that saw its ROAS climb 40 percent while its repeat purchase rate dropped by a fifth. Lucas walks through the math of why last-click attribution is a dangerous compass when customer acquisition costs are rising faster than average order value. Luna pushes back with a contrarian take: maybe the problem isn't the channel but the creative. They debate…
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