Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Competing for Attention in the Age of Digital Detox
Episode 35 of The CMO Podcast with Fexingo explores a surprising trend: a growing segment of consumers are actively reducing screen time, and CMOs are scrambling to reach them. Lucas and Luna discuss the rise of 'digital detox' culture, the decline in daily app usage among younger demographics, and how brands like Patagonia and Duolingo are adapting. They dive into the 'attention deficit' problem — the gap between time spent on devices and ad recall — and examine strategies like audio-first campaigns, print revivals, and 'low-fi' digital experiences. Specific…
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